Effortless Embrace Wireless Bra

We take comfort seriously. A trusted fit you can count on.
Regular price$74.00
Shipping calculated at checkout.
100% Fit Guarantee
  • FREE Shipping on order $199+ CAD / $149+ USD
Say goodbye to uni-boob and hello to a flawless fit that offers body-hugging support. Designed for the woman living in a sports bra for comfort, this is the perfect wireless bra you can wear to the office, dog walking, coffee sipping, raising babies and your travelling adventures.
  • Front closure makes it easy to slip on & off
  • Racerback looks great under sleeveless tops
  • Medium support so you can wear it from day to night
  • Breathable material to combat boob sweat
This style comes in XS to XL because of its deep V. Looking for a different size but the same comfort level? Try our fan favourite,  Confidently Comfortable Wireless Bra!

Enjoy fast, affordable shipping right to your door! We offer duty free shipping:

  • $12.99 within Canada
  • $8.99 within the USA

Need it faster? Select expedited at checkout.

Try it on first: We offer a hassle-free return/exchange process so you can shop worry-free. Contact us within 30 days of receiving your order to start the process.

**underwear, personal massagers, and sale items are a final sale.

We get it... it's easier to toss your garments in the machine (seriously, who has time?!) but if you want to make them last here's the juicy details!

Hand Wash (recommended)

1. soak and rinse - soak in cool water and gently work the soap into the fabric. Dab any stains if necessary. Rinse thoroughly.

2. Dry flat - soak up excess water with a towel and lay flat to dry. Using a dryer will break down the elastic and spandex

Machine Wash

Hook the clasps together and place in a wash bag so you don't snag other clothing.

Wash in cold water on a gentle cycle. Lay flat to dry.

Not only will you look and feel amazing in our high-quality, comfortable bras, but you'll also be supporting a woman-owned small business that gives back to marginalized communities and our planet.

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Accurate bra sizes are essential to comfortable and supportive wireless bras Accurate sizing is essential to comfortable and supportive wireless bras
Pink lace wireless bras that provide comfort and support
Designed & loved in Canada
Comfort Technology

From the beginning, Modern Match continues to break barriers in the fashion world by providing comfortable, supportive, and confidence-boosting bras and underwear. Your comfort and confidence is at the forefront of each design.

Find your perfect versatile styles to take you from work to the weekend.

🛡️ Trusted by women like you

I bought one of these bras and it fit so well, was so comfortable. I bought two more. The straps do not move or fall down. I love them. I have found the fit I have searched for years for.


Love the wireless bra so much I purchased 2 more right away. Would highly recommend buying


This female-run company knows lingerie! The wire-free lace bra is the best bra I've had in years. It fits beautifully, is super comfortable, and I look great in it.


Customer Reviews

Based on 34 reviews
Jenny O’Neill
Modern match

Modern match is very comfortable and supportive. Shauna is very knowledgeable and helpful when picking the perfect match!


Went into the store looking for 1 bra and ended up with 3! The effortless embrace is exactly as described, as someone who prefers the comfort of a sports bra over a regular bra this is my new favourite bra, comfortable and cute with enough support.

I will definitely be back to buy more!

Kim Moore

Shawna helped me find exactly what I was looking for.

Sherry McGraw

Very comfortable, once we found the right support for the straps.

Love it!

I love this bra! Super sexy and comfortable at the same time. Work, gym, night out, you name it!