Modern Match is a Canadian lingerie brand that creates comfortable wireless bras and underwear

Slip into all day comfort

Welcome to Ta-ta heaven! Locally designed bras and underwear you can wear from day until night. Our Canadian-owned, women-led brand focuses on three main elements in each design: comfort, support and sensuality. Slip into our stretchy, soft intimates designed to move with you - without squishing, poking or itching.

Modern Match featured in major publications Modern Match featured in major publications
Locally owned & designed in Canada
Our Story

From humble beginnings, Shauna Allan set out to not only make quality lingerie people are proud to wear, but she made it her mission to empower women, starting with the items that sit closest to your skin.

As the designs came to life, the brand’s threads travelled across Canada and the USA. Shauna found more ways to touch lives by supporting the most vulnerable women in our communities by initiating the Worthy Warriors campaign.

Today, Modern Match rescues materials destined for landfills in hopes of making a greener impact in the fashion world.

This is our founder's story of how Modern Match came to be.

Modern Match loyalty program earns you care credits Modern Match's loyalty program earns you exclusive discounts, birthday gifts and more