Modern Match: A Year in Review

Shauna Allan, the founder of Modern Match Lingerie, reflects on the success of 2023

It's that time of year again when we take a breath, reflect on a year full of experiences – good and bad, and make our goals for 2024. The one word that stands out to me to represent 2023 is resilience. It was a year that presented a lot of challenges but was also full of beauty and incredible moments I will cherish forever. I want to thank you for supporting my small business. Designing lingerie was a path I never knew I wanted to take until I took my first step, but the relationships I get to make with our customers truly fill my heart.

 As we enjoy the stillness of the twinkling lights this holiday season or embrace the noise of being surrounded by loved ones, I wish for you to feel loved, supported, and, most importantly, empowered to take on what's in store for 2024. 

 Today, and always, I raise my glass for a toast:

"Here is to a year full of precious moments, the courage to try the things we've been putting off, and to wearing incredible underwear – the secret confidence-booster under our clothing that no one gets to know about but us… endless we choose, of course." 

  Behind the scenes, I've been working on how Modern Match can make a greater impact in our customer's lives. My heart is directing me back to our roots – when we spent our days building community and friendships and being playful with collaborations. But before we move forward, I want to share just some of our success of 2023 because of the support we received from our customers. 


Some milestones we accomplished in 2023 because of you:

Modern Match Lingerie grows its roots within Canada

From the bottom of my heart, I want to thank you for your continued support. I wish you a happy holidays and an incredible 2024 ahead. I encourage you to spend some time and reflect on all your wins for 2023. Ask yourself what truly filled your heart and do more of that in 2024. I can't wait to see what we can create in the new year together!  

With love,

Shauna Allan | Modern Match Lingerie  


Up next: Read How to choose the best underwear to compliment your curves

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